I combine qualitative UX insights with quantitative data to define the product vision, prioritize the right problems, and ensure we build what the market actually needs.
Acting as the bridge between engineering, compliance, and business. I leverage my UX background to create rapid prototypes that align stakeholders and accelerate time-to-market.
Products only matter if they drive business value. I focus on optimizing payment funnels, increasing conversion rates, and scaling the user base in highly regulated tech environments.
AI Speaking Coach · iOS + Android
Indie App · 10K+ organic users · 4.8 rating
Drove the 0-to-1 product lifecycle for an AI speaking app—from validating market gaps and scoping the MVP, to managing technical trade-offs and executing the Go-to-Market strategy.
Host-to-Host APIs · 30+ Banks
Enterprise FinTech · <0.05% Error Rate · 30M+ users
Led the direct API integration with over 30 banks for Vietnam's leading e-wallet, balancing complex legal compliance (eKYC, AML) with seamless UX, and scaling a high-availability infrastructure.
User Activation · A/B Testing · MAU Growth
Consumer FinTech · +8% First Transaction Rate
Optimized the new user activation funnel for Vietnam's leading e-wallet by redesigning onboarding, deferring eKYC, and running data-driven A/B experiments to boost first transaction rates while controlling fraud risk.
Data-driven Product Manager with a strong foundation in UX and 5 years of experience scaling consumer FinTech products. Previously at MoMo (one of Southeast Asia’s largest tech unicorns), I led cross-functional teams to deliver complex bank integrations, optimize payment flows, and drive user growth in a hyper-competitive market.
I thrive at the intersection of business viability, technical feasibility, and user desirability. Equipped with a Master’s in UX Design from Sweden, I specialize in bringing deep user empathy into the product discovery process, transforming complex regulatory and technical constraints into seamless, revenue-generating user experiences. Currently based in Stockholm, looking to help a forward-thinking team build and scale impactful digital products.
