Core Expertise & Ecosystem Context
What I do
Product Strategy & Ownership
Defining product vision, managing roadmaps, and aligning business goals with market opportunities.
- Roadmapping & OKRs
- Market & Competitor Analysis
- Stakeholder Management
UX/UI & Product Design
Crafting intuitive, user-centered interfaces through deep empathy, research, and iterative prototyping.
- User Research & Testing
- Wireframing & Prototyping
- Design Systems
- Interaction Design
Agile Delivery & Execution
Bridging the gap between design and development to ensure high-quality, on-time product releases.
- Backlog Grooming
- Writing User Stories
- Cross-functional Collaboration
- Sprint Planning
Selected Work
E-Wallet Banking
Fintech • Payment Flows
A research-driven insight led a top Vietnamese e-wallet to bring banking directly inside their app
FIKA IELTS -AI Speaking App
EdTech • Mobile AI
Designing an AI tutor for IELTS speaking practice
Qualisis – Qualitative Data Analysis Tool
AI Web Tool • Qualitative Data Analysis
3Ai intelligent tool augmenting researchers in qualitative data analysis
About Me
I'm a Product Designer passionate about bridging the gap between complex business logic and intuitive digital experiences. With 5 years of experience as a Fintech Product Owner, I've helped turn challenging technical problems—like payment flows and e-wallet integrations—into simple, user-centric solutions.
My approach combines deep user research, design strategy, and a sharp understanding of technical constraints. From wireframes to polished prototypes, I ensure every interaction is both beautiful and functional. Because of my PO background, I thrive at collaborating with engineers and stakeholders to perfectly align business goals with genuine user needs.
Beyond creating everyday interfaces, I am currently pursuing my Master’s in Human-Computer Interaction, focusing my thesis on human-AI collaboration. For me, great design isn't just about making things look good—it's about making complex systems easier to understand and creating experiences that people actually love to use.