Core Skills & Product Context
I use research, product data, and business context to define what needs to be designed — and why.
I turn user flows into clear mobile and web experiences, from wireframes to high-fidelity Figma prototypes.
I turn complex requirements into practical design decisions teams can review, build, and improve.
AI speaking coach for IELTS learners
Designed and launched a mobile app that helps IELTS learners practise speaking with guided support, AI feedback, retry loops, and realistic exam simulation.
iOS + Android
Platform
Real users
Validation
Responsive restaurant website for menu browsing and online ordering
Designed and launched a responsive WordPress website for a local restaurant — from content structure and Figma design to domain, hosting, and launch setup.
Responsive Web
Platform
1.8K monthly visits
Outcome
I’m Phoebe, a Product Designer / UX Designer based in Stockholm. My background sits between UX research, product design, and product development, with an HCI-focused master’s degree and several years of experience in fintech payment and bank-integration products.
I’m interested in product design because I like turning complex workflows into something clearer and easier to use. My product background helps me think beyond the interface: requirements, data, technical constraints, edge cases, and how the design can actually be built.
Before focusing further on UX, I worked at MoMo in Vietnam, where I learned how product decisions connect with business needs, APIs, data, and real user journeys. Today, I bring that product mindset into my design work — from problem framing and user flows to prototyping, testing, and handoff.
I’m currently gaining hands-on experience as a UI/UX Design Intern at Gaddr, working on an AI meeting assistant. I’m still early in my design career, but I bring structured thinking, product understanding, and care for clear, buildable design.
