Core Skills & Product Context
I use research, product data, and business context to define what needs to be designed — and why.
I turn user flows into clear mobile and web experiences, from wireframes to high-fidelity Figma prototypes.
I turn complex requirements into practical design decisions teams can review, build, and improve.
AI Speaking Coach · iOS + Android
Indie App · 10K+ organic users · 4.8 rating
Designed and launched an IELTS speaking app from early user research and problem definition to prototyping, usability testing, iteration, and launch.
Vietnamese responsive restaurant website
Client Project
Explored an AI-assisted design workflow through a restaurant landing page, from client brief to WordPress build.
Responsive Web
Platform
1.8K monthly visits
Outcome
AI-Assisted Qualitative Research Tool
Master's Thesis Project
A research-driven prototype exploring how researchers negotiate trust, control, and delegation when using AI for thematic analysis.
I’m Phoebe, a Product Designer / UX Designer based in Stockholm. My background sits between UX research, product design, and product development, with an HCI-focused master’s degree and several years of experience in fintech payment and bank-integration products.
I’m interested in product design because I like turning complex workflows into something clearer and easier to use. My product background helps me think beyond the interface: requirements, data, technical constraints, edge cases, and how the design can actually be built.
Before focusing further on UX, I worked at MoMo in Vietnam, where I learned how product decisions connect with business needs, APIs, data, and real user journeys.
Today, I bring my product background into my design work — from problem framing and user research to prototyping, testing, and implementation. I’m particularly interested in complex products where design intersects with AI, data, and technical systems.
